Brainstorming and overview report of the current initiatives and marketing department (looking at what is working and not working, problems and opportunities). Creation of thorough yearly and monthly marketing plan (channels to exploit, partnership possibilities, content strategy, enhancement of current offline and online channels, upsell opportunities, design & branding consistency. Execution and implementation if needed of some in the plan.
Design of internal and external collateral with a focus on branding consistency and beautiful design such as hotel brochures, flyers, in-room branded items, banners, invites, vouchers, menus and more.
Design of digital marketing pieces such as online platforms, guest portals, transactional e-mails, landing pages, newsletter templates, adverts, online banners and more.
Brainstorming to set a theme to the photoshoot, creation of a moodboard, writing of the creative brief for the photographer and creation of a photoshoot timetable. Possibility of taking part in the photoshoot to assist with visual styling and art direction.